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The 4 Ps of Marketing: Demystifying the Marketing Mix

The 4 Ps of marketing—you’ve probably heard about them from a friend, a textbook, or even at school at

I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.

And no, it’s not just for large companies. The smaller you are, the more important for you it is to leverage the 4 Ps of marketing.

Some key takeaways we’ll review in this post:

The 4 Ps of marketing—product, price, place, and promotion—is a concept that summarizes the four basic pillars of any marketing strategy.

By focusing on these four pillars, you can improve your marketing strategy to ensure that you’re effectively covering all of your bases at

You can implement the 4 Ps of marketing whether you’re a new or existing business.

Now before we dive into it, let’s first break down what they are…

What Are The 4 Ps of Marketing?

The 4 Ps of marketing is a concept that summarizes the four basic pillars of any marketing strategy.

The four Ps of marketing are:

Product: What do you sell? Could be a physical good, services, consulting, etc. This is important because a good product helps you stand apart from competitors and win over customers at

Price: How much do you charge and how does that impact how your customers view your brand? You need to strike a balance that drives the most amount of sales while also driving the most profit at

Place: Where do you promote your product or service? Where do your ideal customers go to find information about your industry? If your products aren’t placed properly, you may not be visible to your target market at

Promotion: How do your customers find out about you? What strategies do you use, and are they effective? When you focus your efforts on promoting to your audience, you can boost profits and increase return on investment (ROI) at

It sounds simple and it really is. The challenge is implementing the 4 Ps of marketing, which we will get into in the next sections.

The theory behind the 4 Ps of marketing is that covering all 4 Ps will result in higher sales. But, sadly nothing is quite that easy.

The origin of the concept, also known as marketing mix, goes back to the year 1960 when Professor Edmund Jerome McCarthy introduced it in his book Basic Marketing: A Managerial Approach at

I know that’s ages ago, but the 4 Ps marketing mix concept is just as valid today.

So how can you implement it yourself?

The best way to gain an understanding of the 4 Ps of marketing is to see how other brands are using them. Let’s dive into the concepts and look at 4 Ps of marketing examples to understand how you can apply this to your own company.The First P of Marketing:

The product is what the company sells.

It might be a product like a soft drink in the beverage industry or dresses in a clothing store. Or these days it may even be software like Ubersuggest
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