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The Vital SEO Guide to Bing Webmaster Tools

If you’re an SEO seasoned, there’s a very good threat you spend most of it slow and consciousness optimizing for Google’s seek engine end result web page (SERP).

No one might fault you. After all, Google is the most famous search engine on earth.

There’s a reason such a lot of humans use Google Search Console and Google Analytics four (GA4) to make search engine optimization choices: They’re extremely good tools.

However, they’re a long way from the handiest ones accessible.

In truth, what if I instructed you that Bing—sure, Bing—offers a incredible platform to assist manipulate your search engine optimization?

As it turns out, there’s a compelling use case for Bing Webmaster Tools, the platform that Bing gives SEOs and webmasters to gauge their performance on a seek engine that more than one hundred million daily energetic customers consider.

What Is Bing Webmaster Tools?

Bing Webmaster Tools is Microsoft’s webmaster device to evaluate how your website plays on Bing. It gives insights into how Bing crawls, indexes, and ranks your site’s pages. Think of it as a sort of “Bing Search Console.”

Why Bing Is Important For search engine optimization

Everyone knows that Google is the leader in search as it’s the dominant search engine. That doesn’t mean you should ignore Bing, but. Bing is 2d with just over 9 percentage of the computing device global search engine market. That approach you may leave out out on loads of site visitors if you optimize simplest for Google.

Why? Well, Bing emphasizes special rating factors than Google. Bing needs specific keyword fits in title tags, meta descriptions, domain names, and important headers like H1 and H2 tags.

Bing also seems at social signals as rating elements. That method you’ll rank better in search consequences whilst extra humans share your content on social platforms like Facebook and Twitter. This is crucial whilst seeking out approaches to reduce your Bing Ads charges or set up shopping campaigns to force visitors at some stage in the holiday season.

Getting Started With Bing Webmaster Tools

Getting began with Bing Webmaster Tools is a honest system with a handful of steps. You (or someone in your group) will want to do the following:

Sign up for a Microsoft account if you don’t already use one. Sometimes, you can even use an existing Google or Facebook account to open one and percentage a single Bing Webmaster Tools login.

Head to Bing Webmaster Tools and import your present web sites from Google Search Console or upload your web site manually. If you choose the second one option, you’ll ought to verify possession through including metatags or uploading an HTML file. The Bing Webmaster Tools verification system is vital to getting the whole lot up and strolling.

Give Bingbot a while to crawl your demonstrated web site.

Explore the equipment and data available on your site inside the Bing Webmaster Tools platform (more in this later inside the blog).

Set up electronic mail notifications and combine Bing information into your reporting.

Use insights to identify Bing-particular search engine marketing opportunities.

It would possibly take time to regulate as you add Bing for your existing workflow, however you’ll seize on fast. Once you’ve got a very good manage, use its insights and tools to deliver huge wins to your emblem or clients.

Bing Webmaster Tools Features

OK, so we understand that Bing is vital for search. How do you leverage its webmaster gear to maximize their impact? Let’s take a closer take a look at their functions.


The home tab summarizes all available reviews and equipment. You won’t be capable of see info for your Bing analytics till forty eight hours after facts series and processing starts, so be affected person.

Search Performance

The seek performance section gives special metrics on your website’s overall performance within Bing. This is where you can view clicks, impressions per web page and keyword, and statistical trends over the past six months. It also includes Page visitors and Search key-word reviews. This is one of the maximum critical Bing seek gear, so pay near interest.

URL Inspection

The Bing URL inspection tool lets you look into Bing’s indexed version of particular URLs. You can also glance at versions of your internet site with ability indexing or crawl error issues. Sometimes, those issues pop up when Bing has problem with the following:

Crawling your web site

Processing your content

Pages that won’t adhere to Bing Webmaster pointers

search engine optimization or schema problems

Site Explorer

Navigate your website’s structure and identity with the Site Explorer tool. This characteristic lets you become aware of or find out troubles with precise URLs. Think of common hassle spots like redirects, crawl troubles, or robots.Txt-affected URLs.


XML sitemaps are a huge a part of effective search engine marketing campaigns. Building them out well is necessary to the startup procedure. Bing Webmaster Tools details all acknowledged sitemaps that Bing can take a look at and can provide move slowly and processing statistics. You may even post new sitemaps and resubmit regarded ones with a unmarried click.

URL Submission

URL submission lets you post URLs for instant crawls and indexing. You can also view the history of any formerly submitted URLs. This function can assist Bing pick out up your content material faster, doubtlessly boosting your web page’s seek overall performance.

User Management

Whether you have a small internal crew or companion with an company to address your search engine marketing desires, this tool helps you to add different users on your internet site. Maintain different permission ranges to make sure everybody who wishes it has good enough way to control search engine optimization performance.

Search engine optimization

Of direction, the real meat and potatoes of the platform are the Bing search engine marketing equipment. Each plays a large position in building and dealing with your SEO strategy. Here’s a rundown:


Backlinks are crucial for search engine marketing overall performance, and Bing Webmaster Tools reviews in your website online’s backlink profile, together with:

The variety of referring pages

Specific referring domain names

Anchor texts

Site Scan

Site experiment is a fab characteristic that lets you audit your web site on demand. Crawl the website online and take a look at for common technical search engine marketing issues. Fix some thing you discover to make your site friendlier to search engines like google and users.

Crawl Control

Crawl manage helps you to control how rapid Bingbot requests pages and assets to your internet site. It’s not a normally used feature, however it’s one you continue to want to be familiar with.

Block URLs

With Block URLs, you could quickly block pages or listing URLs from showing up for Bing searchers. It’s a precious device when you want to shop for time to exchange a page’s metadata or take it down for various reasons.

Robots.Txt Testing

The Robots.Txt tester analyzes the robots.Txt document. It additionally highlights issues that prevent Bing or different robots from optimally crawling your web site.

Page Traffic

Page visitors provides analytics for your pinnacle landing pages and referrals. It’s a splendid device to view graphs for average traffic developments over custom date stages, and it helps you to clear out with the aid of united states of america or different dimensions. You can often see statistics on the pinnacle seek queries that force site visitors in your website.

How To Use Bing Webmaster Tools

With Bing Webmaster Tools’ effective options at your disposal, you’re likely looking to parent out how nice to apply it. As you tinker with it, recollect taking the subsequent steps, lots of which comply with SEO high-quality practices:

Monitor your keywords. Check search overall performance metrics in your top key phrases. Use the reports to search for growing key phrases to optimize for and falling ones to analyze in addition.

Fix any technical errors. Run website online scans regularly. You’ll fast discover technical search engine marketing troubles like damaged links or duplicate content material. Fixing those troubles can immediately enhance your Bing seek rankings.

Enhance your on-page SEO. Analyze top-performing pages for possibilities to enhance your title tags, meta descriptions, header tags, and content material.

Build hyperlinks. Site Explorer lets you research competitors’ back link profiles. You can identify relevant websites to reach out to in your hyperlink-building efforts.

Optimize navigation. Study your customers’ click on-through behaviors in the Page Traffic segment to improve your website’s structure, menus, inner linking, and consumer journeys.

Update your sitemaps. Add new or changed pages to XML sitemaps. This shall we Bing move slowly them efficiently. Fix any detected sitemap issues to reduce poor effects.

Monitor your pages’ indexation. Use URL inspection to diagnose and resolve troubles that prevent Bing from indexing the ones pages.

Compare effects to Google. You have access to facts from each engines like google. Use it! Compare differences among Google and Bing key-word, site visitors, and indexing styles. Optimize hence.

Set e-mail signals for key warnings. Stay up to date on site visitors modifications, indexation issues, and warnings with real-time alerts.

The TL;DR? You’ll likely use Bing Webmaster Tools an awful lot as you will Google Search Console and GA4 to optimize your website for better search overall performance.

Bing Webmaster Tools and Google Search Console: What Makes Them Different?

You’re probably asking why you need to use  one of a kind search engine marketing tool sets if GSC is so complete. That’s a fair query. However, Bing Webmaster Tools does offer particular functions that make it well worth a better appearance. Let’s discover how they range.

Crawl Stats

Google gives extra granular crawl facts like pages listed, crawl fee, and extra. Bing’s restricted move slowly stats might look like a downside, but it makes up for this with richer click on, influence, and ranking information.

Winner: Toss-up

Technical Issues

If you want to get in the weeds with technical search engine optimization, Google’s got you included. It provides considerable info on particular technical issues like replica name tags. Bing’s recognition is greater on high-level technical pointers.

Winner: Toss-up

User Data

Google’s special reporting on geographic, device, browser, and query records blows Bing’s user segmentation info out of the water. The latter just doesn’t have that an awful lot information to percentage.

Winner: Google


Bing emphasizes XML sitemaps more heavily for indexation signals. Google makes use of them, too, however to a lesser volume.

Winner: Toss-up

Algorithm Differences

Google and Bing have wonderful algorithms that result in versions in how they treat such things as replica content material, key phrases, and page pace.

Winner: N/A

Backlink Analysis

Bing makes use of powerful built-in tools to carry out a back-link analysis. Google relies on 0.33-party gear for back link checks.

Winner: Bing

Link Disavow

Google makes it easy to disavow awful links. Bing has no direct disavow feature and has sunset the device as of October 2023.

Winner: Google

User Interface

Unlike Google’s utilitarian design, Bing provides a extra current, polished interface. That’s not necessarily a strike towards Google. It simply depends in your priorities. That polished interface might make mastering the ropes less complicated for new customers.

Winner: Toss-up

So, Which Is Better?

On paper, it’d appear to be Google is the clean winner, especially in case your priorities are disavowing back links and analyzing complete consumer statistics. It makes feel if your usual priority is to awareness on sturdy Google overall performance. You shouldn’t cut price the possibilities that Bing gives, however.

Focus on every platform’s precise facts points and search engine marketing possibilities rather than treating them the equal. Optimize your pages the usage of insights tailored to how Bing and Google check web sites.


What is Bing Webmaster Tools?

Bing Webmaster Tools is Microsoft’s provider to help webmasters enhance their site visibility in Bing seek results. Key platform features consist of checking your web page’s fitness, optimizing its performance, and identifying problems impacting visibility.


Search engines are constantly evolving, as are the equipment that SEOs use to gauge their overall performance.

Google might also have market dominance nowadays (and the following day). Still, thanks to improvements in generative AI and adjustments in how groups method cookies, the landscape has never shifted greater dramatically than within the beyond year. Don’t do yourself a disservice with the aid of specializing in just one platform.

By tapping into Bing Webmaster Tools, you’ll get insights from some other extensively used and powerful seek engine. Don’t ignore it and leave out out at the threat to attain even more consumers.

Of route, there are only so many hours inside the day. If you’re unsure a way to leverage multiple search engine marketing tools to see the best advantage, perhaps it’s time to companion with someone with the time (and know-how) to apply them.

How tons time have you ever spent working in the Bing Webmaster Tools? What are your favourite functions?

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