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What Are the Most Common Digital Marketing Job Descriptions and Roles?

As a youngster getting ready for college, you struggled for months (or even years) looking to decide which diploma became proper for you.


What if I told you that your diploma (or lack thereof), among other unexpected elements, doesn’t play as huge a function as you may assume in landing a job in the digital advertising area?

That’s just one in every of many surprising information factors exposed by way of my team’s studies.

So, if you’re questioning a way to develop your advertising career, or even just wreck into the sector in any respect, appearance no in addition.

This post will speak the cutting-edge virtual advertising and marketing process landscape. It may also define the most commonplace digital advertising task descriptions, roles, and functions. This facts will assist you to better recognize the task market so that you can land the digital marketing activity of your dreams.


Key Findings About Marketing Job Roles
NP Digital collected data from over four,000 respondents to investigate the numerous landscape of digital advertising jobs.
36 percentage of entrepreneurs have 3 to 6 years of revel in, the biggest group inside the survey.
Fifty five percentage have 0 to 5 years of experience, with 18 percent having much less than two years.
53.Nine percentage of marketers maintain a Bachelor’s degree, whilst 28.2 percentage have a Master’s diploma.
Marketers with three to 6 years of experience have numerous obligations, along with social media campaigns (51.4 percentage), electronic mail campaigns (forty four.6 percent), paid advertising (39.2 percentage), search engine marketing (35.8 percent), and content writing (32.6 percent).
AI is widely utilized in numerous tasks, consisting of writing copy for social media posts (32.6 percentage), blogs (22.6 percent), and emails (29.Eight percentage).
Fifty six.6 percent of marketers earn less than $50,000 in keeping with 12 months, with 18.2 percentage making among $51,000 and $75,000.
Compensation varies based totally on region, specialization, and organization.
30.9 percentage price bendy hours, contributing to a comfortable paintings-existence stability.
43.Five percentage of marketers are either very or fairly glad with their compensation.
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The Digital Marketing Job Market: What Is It?
When you think of advertising roles, what first comes to thoughts?

For me, it’s the cutthroat but prestigious international of Mad Men.

Now that’s an advert corporation, and one set within the Sixties, so things have virtually changed seeing that then.

This is even greater real for virtual marketing, which only certainly entered the scene inside the Nineteen Nineties.

Heck, things have modified for the reason that early 2000s and even into the 2010s with regards to the digital advertising activity panorama.

So, what does the virtual advertising process market look like nowadays?


While big advertising organizations nonetheless exist, there may be extra possibility than ever in the international of virtual advertising and marketing. From freelance consultancy to in-house roles on a virtual advertising group, there surely are a plethora of alternatives for marketers.

The suitable news, as we’ll see, is that digital marketing is not only a international for the ones lucky or fantastically skilled people. With the proper mixture of schooling, gentle abilities, and grit, you too can ruin into the sector of virtual advertising.

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Our Data on Digital Marketing Job Roles
Speaking of digital advertising and marketing companies, I would be remiss if I didn’t mention my very own!

NP Digital is a global digital advertising company that facilitates corporations to boost up their virtual increase. With masses of customers around the arena, my crew is made from specialists from all walks of existence.

As part of our work as a digital organisation, we acquire data at the matters that remember to our customers and different digital marketers. That’s what we’ve completed these days with our statistics analysis on digital advertising jobs.


We’ve used a combination of two surveys—totaling over 4,000 respondents—to find out simply how varied the virtual advertising job marketplace is.

Our intention?

To help you recognize the most commonplace activity roles and duties of digital marketers nowadays, so you can make career improvement choices that drive your expert increase.

Now let’s dive in!

Years of Experience
When looking for work, it is able to be clean to examine your self to different specialists in the field. After all, LinkedIn makes it easier than ever to discover colleagues and monitor their profession development.

Whatever you do, though, don’t fall into the trap of comparing your self to others.


A commonplace example is thinking you have too few years of applicable experience whilst in comparison on your colleagues. It might also even result in you no longer making use of for that task you suspect would be the appropriate fit!

According to our respondents, 36 percent of entrepreneurs have three to six years of experience1. That’s the most important organization in our pool, and that bodes nicely for you if you experience you aren’t as skilled as you ought to be.

This is strengthened in our second set of data underneath as properly:

pie chart of a long time of marketing specialists
According to the three,806 responses2, the general public (55 percentage) have everywhere from 0 to five years of revel in. Eighteen percentage have less than two years of enjoy.

The accurate news is, that zero to five years of enjoy doesn’t look like totally because of second (or 0.33) profession transitions.


What do I imply?

It’s now not uncommon for experts to pivot their careers, or even make jumps into totally new industries, in their 30s, 40s, and 50s. While those specialists can also have little enjoy in advertising and marketing, they nevertheless have other experience that is taken under consideration while applying for jobs.

However, our facts suggests that most of our respondents (44.6 percentage) are among the ages of 25 to 44 and an amazing bite (12.2 percent) are among the a long time of 18 to 242. That’s over half of of the respondents mixed!

This is ideal news for brand new graduates, as it shows you have a terrific chance of breaking into advertising.

Speaking of latest graduates, what degree do maximum of our respondents preserve?

While a few entrepreneurs surely got their start proper out of excessive faculty, that’s not the case for most marketers in today’s international. The majority (fifty three.Nine percentage) of entrepreneurs who participated in our survey had a Bachelor’s degree2. That’s followed by using 28.2 percent with a Master’s degree2.

Pie chart displaying education ranges for marketers
Remember, a relevant degree is useful and it’ll truely provide you with a boost inside the process market. However, it’s no longer absolutely important as any degree can have transferable capabilities.

One such transferable skill? Communication.

Communication talents are a must in any expert position, but mainly in advertising.

And in case you don’t have a applicable diploma, think of your resume and cover letter as an opportunity to market yourself. Let your transferable skills—often tender talents like interpersonal communication and trouble fixing—shine through.

Job Responsibilities
Now, possibly you’re wondering that entrepreneurs with so “little” revel in can’t likely be doing the matters they enjoy. The reality is that the task obligations of those entrepreneurs are as varied as the day is long.

Let’s test the mixture of obligations for the ones marketers with 3 to six years of experience.

Note: Marketers ought to choose any duties that observe.

Bar chart showing percentage of respondents who selected numerous marketing obligations
The majority (51.40 percent) of respondents say the main duty in their function is jogging social media campaigns1. With how famous and sizable social media has become, that’s no wonder.


However, different most important duties consist of running e-mail campaigns (44.60 percentage), jogging paid marketing campaigns (39.20 percent), seo (35.Eighty percentage), and writing content material (32.60 percent) simply to name a few1.

As you can see, entrepreneurs with “little” revel in are unfold out throughout the industry!

So make certain no longer to maintain again on applying to a process simply due to the fact you could’t imagine a “amateur” running in that role. If it’s the position you need, it’s the function you have to paintings towards.

This information is reiterated in our Salary Trends survey. There are roles in SEO (17.8 percentage), content advertising (14.Three percentage), paid media (10 percentage), and social media (eight.6 percent), among others2.

Pie chart of the areas of marketing human beings paintings in
Do you notice a pattern here?


A lot of those task roles pertain to content material. That’s due to the fact correct content—whether or not on blogs, social media, or advertisements—by no means is going out of fashion.

Now, before you think entrepreneurs simplest work at advertising and marketing organizations or in-residence in advertising departments, assume again!

Pie chart of process functions of entrepreneurs
Marketing is truely the largest job function or department for the entrepreneurs we polled, with seventy seven.4 percent claiming to work in marketing2. However, you will also find advertising experts in income, operations, finance, and beyond.

My advice for those searching to break into the sphere? Keep an open mind while browsing process listings. Your dream job may be marketing, but it may now not fall into a organisation’s marketing department (in the event that they even have one!).


Also, keep in mind that digital advertising and marketing activity function descriptions will vary from organization to enterprise. So don’t forget a job function clearly due to the title. Instead, dig into the description to get a true experience for the job requirements.

Of path, we can’t talk approximately task obligations with out speakme about seniority. After all, your seniority stage will significantly impact the daily paintings you do.

From our respondents, mid-stage seniority is the general public of digital advertising roles at 49.5

percent2. That’s accompanied by way of access-degree and intermediate experts at 21.6 percent2.

Pie chart of advertising and marketing seniority tiers
We can’t ignore the owner/freelance responses (12.Eight percentage), either2. After all, freelance digital entrepreneurs are a very good portion of the virtual marketer populace.

How Marketers Are Leveraging AI Within Their Job Roles
We now recognize who our marketing respondents are and the job roles they have.


So, what approximately activity features?

When we recollect the task features of contemporary marketers, we have to bear in mind Artificial Intelligence (AI) and its role. So we requested the respondents what their maximum common obligations have been and the way they used AI to help.

Here’s what we discovered.

Bar chart of the exclusive approaches marketers are the use of AI
The process responsibilities ranged from picture era to writing scripts for movies to growing backend code for web sites. The most commonplace use of AI, though, turned into in writing copy for social media posts which 32.60 percentage of respondents said they do1.

Social media wasn’t the most effective region in which AI-generated reproduction turned into used. The respondents additionally said they used it for writing reproduction for blogs (22.60 percent) and writing replica for emails (29.Eighty percentage)1.

If you’re thinking, “Great! I don’t want to enhance my writing abilties because AI will do it for me,” you’d be incorrect. The use of AI for such responsibilities surely makes solid copywriting abilities greater essential.



First, AI will by no means have the human contact this is wanted in terms of advertising and marketing to humans. It might also offer passable copy, however it absolutely wishes to be tweaked to satisfy your target market’s desires.

Second, the use of AI for such duties is indicative of a bigger need. Marketing groups—whether as a part of groups or in-residence—will always need copywriters and content writers. If you’ve got strong copywriting abilties, you can be a valuable asset to any marketing crew. In truth, you’ll be a standout among applicants if you have a copywriting portfolio.


Compensation and Career Satisfaction
There appear to be not unusual depictions of the advertising world in pop culture.

The first is that of a high-stress, excessive-praise environment. You work lengthy hours, however you are also compensated extra than fairly for that work.

The second is a further high-pressure environment, however one which pays peanuts.

Where does the truth lie?

As with maximum matters, it lies somewhere in the middle.

Pie chart of reimbursement ranges for entrepreneurs
The majority of entrepreneurs (56.6 percentage) earn much less than $50,000 according to year2. Next up is 18.2 percentage of marketers who make between $51,000 and $seventy five,000 in keeping with year2.


Of direction, compensation will rely closely for your region, your specialization, and your employer. Something to note is that we polled marketers from round the arena.

Other factors have to additionally be taken into consideration, like work-lifestyles stability.

According to 30.9 percentage of marketers, bendy hours are a advantage they fee most2. While this may’t be quantified financially, it may pass an extended way into developing a comfortable paintings-existence balance.

Pie chart of what advantages marketers value most
As for average satisfaction with repayment?

Pie chart displaying chances of entrepreneurs glad with their compensation
forty three.5 percent of entrepreneurs had been either “very satisfied” or “extremely happy.”2 Just 20.7 percentage had been “very dissatisfied.”2

Insights From Our Data on Digital Marketing Job Roles
Entering the activity market—as a new graduate or as a pro professional—is daunting. This is especially proper in an ever-changing subject which include marketing.

But understanding who the current experts are, and what they do, can help.


Digital advertising is a diverse discipline, with a huge range of a while, education levels, and activity abilties. This way that even advertising and marketing hopefuls can destroy into the sector with a piece of patience.

Most importantly, in case you’re a brand new or “unconventional” advertising and marketing professional, you have to now not sell your self short. Digital advertising and marketing is found in a big range of industries. You ought to in no way assume because of age, lack of revel in, or a non-traditional academic heritage that you’ll not find a precise healthy for your self as a digital marketer.

You have to take the ones dangers and observe for the roles you choice due to the fact the information indicates that digital entrepreneurs are a varied bunch.

Now, whether a brand new or established advertising professional, what does all of it come all the way down to?

First, content material could be very a whole lot an integral a part of any digital advertising and marketing role.


In all regions of advertising—and mainly email, social media, and landing pages—content plays a key role. So knowing how to perceive and create quality content is vital whether or not you’re a junior-level companion or a senior vp.

Second, it’s impossible to ignore AI’s function within the present day advertising landscape.

Marketers are relying on AI increasingly more for not unusual job responsibilities, consisting of research, copywriting, and customer service.

This doesn’t mean you could neglect your schooling and schooling, although. While AI is used to assist in those activity obligations, the “assistance” simplest goes to this point. Skilled professionals are nevertheless had to smooth a whole lot of AI’s output, so continue to hone your competencies so you can stand out inside the activity marketplace.

Digital Marketing Agencies and Filling the Talent Gap
As a virtual marketer, it’s clear to see which you have a few picks to make in relation to wherein to work and in what area of expertise.


As the proprietor of a digital marketing business enterprise myself, I should supply a nudge in that route.

It’s real that you could in all likelihood find pride in-residence or maybe consulting. However, it may be tough to grow professionally whilst there’s no clean path. That’s why such a lot of new entrepreneurs strive to find an area within digital advertising organizations.

Digital marketing agencies are full of top-skills experts. This is extraordinary for brand spanking new, or even stagnating, digital marketers. They additionally fill the skills hole for corporations in a way that maximum groups can’t find the money for to do on their personal.

What does a digital marketer do?
A digital marketer is a person who uses diverse virtual channels—social media, websites, search engines, and many others.—to sell a enterprise and its products or services. This differs from conventional advertising in that the medium is on line.

How does virtual advertising and marketing paintings?
Digital advertising works by way of connecting with potential customers through on line marketing mediums, consisting of e mail and search engine advertisements. Digital marketers put into effect these projects to boom traffic to websites and pressure revenue boom.

I could be mendacity if I said that breaking into the virtual marketing job subject—or any profession discipline—is straightforward. You will actually face demanding situations regardless of your age, education degree, and enjoy.

However, as the facts bares out, there may be masses of opportunity for brand spanking new and seasoned specialists alike.

The maximum crucial thing to recognition on is what you could deliver to the table. While content writing competencies and know-how of AI are beneficial, they’re additionally abilities that can be discovered on the task. Your transferable capabilities are what are probable that will help you stand out—and prevail.

Do you have questions on current digital marketing process roles? Let us understand inside the feedback under.

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